Research
Research Services

Our in-depth research empowers leaders to navigate the fast-moving and complex communications sector. We provide the insights and data you need to make confident decisions. Whether you are tracking global trends or focusing on country-specific details, we deliver actionable intelligence to support your strategic thinking across UCaaS, CCaaS, Microsoft Teams and the broader Intelligent Workplace ecosystem.

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Who Uses Our Research
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Our Research Expertise

We provide unique insights and expertise across three core areas: cloud communications, including UCaaS and unified communications, customer experience, covering CCaaS and contact centres and Microsoft Teams.

Cloud
Communication

We provide detailed market data on the UCaaS industry to help you understand how cloud communications are evolving across key countries, regions and global markets. Our insights include five-year growth forecasts segmented by user numbers, revenue, ARPU and market share. For a deeper dive, our in-depth market reports cover six core geographies across the UK, US and Western Europe, offering detailed analysis of competitive landscapes, emerging technologies, enterprise adoption trends and the growing impact of AI on the industry.

Customer
Experience

Our CCaaS research provides in-depth insight into how enterprises are transforming their contact centre strategies with technologies such as AI, automation and omnichannel engagement. We also track how providers adapt to increased competition, highlighting trends in platform differentiation, go-to-market strategy and customer experience innovation. Whether you are focused on enterprise adoption or market positioning, our research helps you stay ahead in the rapidly evolving contact centre space.

 

Microsoft
Teams

Our Microsoft Teams research explores how enterprises and SMEs adopt Teams for communication and collaboration, including usage trends, deployment strategies and integration with other tools. We also analyse Microsoft’s evolving partner models and the range of Teams-focused products and services available to service providers, helping you understand where the opportunities lie in this fast-growing ecosystem.

The Intelligent Workplace

As we begin to explore what artificial intelligence can achieve, traditional siloes are starting to break down, paving the way for an interconnected fabric of technology where data flows freely and ultimately improves communication experiences.

At Cavell, we call this the Intelligent Workplace.

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Bespoke Research

Every provider has a unique market position, and our bespoke research services are designed to reflect that. Beyond our core reports, we create tailored content including whitepapers, industry reports, webinars and podcasts. Whether you are building thought leadership or exploring specific market segments, our team combines deep industry expertise with flexible formats to deliver insights that meet your exact needs.

 

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Meet Our Research Team

Our research team regularly shares valuable insights on their LinkedIn pages – make sure to follow them to stay on top of the latest industry trends.

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Matt Townend
Managing Director
Dom Black
Growth Director
Finbarr Begley
Senior Analyst
Patrick Watson
Research Director
Tom Wright
Senior Analyst
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Data Sheets

For companies building data-driven business plans, our UCaaS and CCaaS datasets provide the essential foundation. Covering multiple countries and regions, they include five-year forecasts on cloud communications users, contact centre agents, market growth, ARPU and revenue.

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